But what does a strategic communications plan comprise? Well, there's no cookie-cutter approach creating one, because each enterprise -- for-profit, nonprofit, governmental -- is unique, with its own stories to tell, its own messages to convey, its own audiences to reach and its own suite of other variables to consider.
But there are certain core components that all should include, contends my friend Kris Putnam-Walkerly of Putnam Community Investment Consulting. Kris is one of the nation's most respected nonprofits-management consultants, so when she speaks, nonprofits listen. That's why her Philanthropy 411 blog has such devout fans.
I'd note that the principles Kris lays out aren't limited to nonprofits. For a solid primer on strategic communication planning, have a look at her 15 tips for effective communications planning. Then ask yourself: Is your organization ready to communicate effectively?